Vision and Mission
The arrival of a greatly anticipated category in Premium Seltzer has finally launched on Australian shores. With the release of Vacay Seltzer, Australians welcome a beverage category not yet seen but greatly desired. An experience that encourages a diverse range of consumers to find what they have been searching for and yet left unsatisfied until now. Vacay embodies an active lifestyle from the Sand to Snow through day and night, created for those who love to live life to the fullest.
Our all Australian made and owned Premium Seltzer range has been crafted by beverage industry professionals to provide the ultimate day-to-day drinking luxury without all of the negative impacts of other categories. Our design encourages all and excludes none, as we continue to grow with the desire to become a household name for all Australians. At Vacay we also drink for a cause, we donate 10% of all company profits to cure cancer Australia to help fund and fight life saving cancer research. Your support not only allows you to enjoy a premium seltzer that's better for you, but helps you make a difference in cancer research